The world-renowned Morgan Motor Company has been producing automobiles in Malvern, United Kingdom since 1909. Morgan Motor perfectly blends traditional craftsmanship with modern technology, offering a unique and personal experience in every detail, far from the ordinary nature of mass production. Each vehicle is handcrafted, providing both exceptional driving pleasure and durability.

As one of the oldest motor manufacturers in the UK, Morgan has maintained its originality for over 110 years: from design to engineering, from craftsmanship to production, and from sales to personalized customization, every Morgan is designed and built to reflect the individuality of its owner.

Through its distributorship agreement with Morgan Motor Company, Yeniköy Motors guarantees that the brand’s traditional manufacturing techniques, the craftsmanship in each vehicle, and its quality standards are preserved at the highest level. This agreement provides an opportunity to introduce Morgan Motor Company’s long-standing heritage and unique driving experience to a wider audience in the Turkish automotive market.

Founded in 1958, Hongqi is China’s most established and prestigious luxury car brand. Operating under the FAW Group, Hongqi takes its name from the Chinese word “hongqi,” meaning “Red Flag,” and has been positioned since its inception with a brand identity representing power, prestige, and exclusivity. In its early years, Hongqi models were produced for the highest-level government officials and foreign statesmen, laying the foundation for the brand’s luxury and representational character.

Over time, Hongqi has combined its rich heritage with contemporary design principles and advanced engineering solutions, establishing a unique position in the modern luxury automotive world. With the global brand transformation launched in 2018, Hongqi entered a rapid growth phase with its innovative design language, smart technologies, and electric mobility vision, quickly becoming a luxury car brand attracting worldwide attention. Today, Hongqi offers a wide range of products, from premium sedans to SUVs, from the ultra-luxurious Golden Sunflower series to next-generation electric vehicles.

Hongqi Türkiye began its operations in 2023 under the umbrella of Yeniköy Motors, which assumed the brand’s distributorship in Türkiye. With its extensive experience in luxury automotive and customer-focused service approach, Yeniköy Motors aims to bring Hongqi’s global brand values to the Turkish market. Hongqi’s timeless design philosophy, advanced technologies, and comfort-oriented approach are presented to users in Türkiye while maintaining high standards in sales, after-sales services, and brand experience.

Hongqi continues to redefine modern luxury in Türkiye, drawing strength from its heritage.